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Recently, a stir has emerged in the crypto world due to the joining of a well-known figure. This controversial former politician has joined a crypto financial company as an "honorary co-founder," sparking widespread discussion both inside and outside the industry.
The company's move undoubtedly leverages the celebrity effect to enhance its visibility, attempting to convert political topics into commercial benefits. However, upon closer examination of the details, it is not difficult to find that this strategy has many doubts.
First of all, the most important aspects of the encryption financial industry are security and compliance. However, this celebrity's controversial performance in the business world, from the bankruptcy of real estate projects to the failure of multiple brands, seems to be at odds with the concept of financial security. This inherently controversial background may become the biggest obstacle to user trust.
Secondly, the company's business plan is also questionable. The leap from the initial $14 million raised to the current claimed $1.5 billion funding target is astonishing. Even more puzzling is the fact that previously hard-to-sell non-circulating governance tokens are now claimed to be publicly traded. This sudden shift in strategy raises doubts about the true intentions behind it.
What is more concerning is the compliance issue. Changing originally non-transferable governance tokens to publicly tradable tokens is likely to cross the regulatory red line of the U.S. Securities and Exchange Commission (SEC). In the current environment where the SEC's regulation of Crypto Assets is becoming increasingly strict, this practice is tantamount to asking for trouble.
In addition, the stablecoin and lending applications that the company plans to launch seem to lack obvious advantages in a market dominated by existing giants, appearing more like products rushed out to complete the business landscape.
Currently, the success of the crypto financial industry often relies on technical strength, compliance qualifications, and long-term accumulated trust. However, this company seems to have overly focused on a controversial public figure, using grand plans and financing goals to attract attention, but lacking substantial technical and business support.
In summary, this highly publicized crypto financial move seems more like a marketing attempt leveraging celebrity influence. As for its claimed $1.5 billion financing target, it is likely more of a "story" to attract the attention of retail investors. If this goal can truly be achieved, it might be the most incredible event in the crypto market. In this rapidly changing industry, investors need to stay alert and carefully assess every seemingly tempting opportunity.